An interview was conducted in german language with Professor Marc Fischer, published on the 28th of April in the marketing journal Horizont. "Mathematik, Daten und Fakten waren nie die Freunde des klassischen Marketings": The discussion is taking a critical view on the subjects of digital marketing and marketing analytics with reference to this year's AxCon-congress which takes places on the 11th of Mai in Berlin. Please click here for the interview.