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Prof. Marchand discusses the digital future of education at ZEIT Science Camp

A key statement of this discussion was that simply memorizing lecture content will no longer be sufficient in times of machine learning.

Instead, today’s business environment requires learning as a means to consider novel trends and directions (e.g., impact of digitalization on innovation and marketing including artificial intelligence). Students should thus be encouraged to think in rational ways so that they can apply their obtained knowledge in other, unfamiliar situations. Furthermore, electronic exams should not simply be a digitized version of former paper and pencil exams but extensions with new types of tasks including complex big data analytics, which cannot be solved with pocket calculators anymore.
More information about the ZEIT Science Camp can be found here: