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ISBM Doctoral Competition Award 2018 for Manuel Berkmann

PhD candidate Manuel Berkmann has been selected as a winner of the 2018 ISBM Doctoral Support Award Competition for his submission “How to Leverage B2B Field Service Employees as ‘Second’ Sales Force”

PhD candidate Manuel Berkmann has been selected as a winner of the 2018 ISBM Doctoral Support Award Competition for his submission “How to Leverage B2B Field Service Employees as ‘Second’ Sales Force”. The Institute for the Study of Business Markets (ISBM) is the world’s leading think tank for business-to-business (B2B) marketing and serves as a global network of researchers and practitioners: https://isbm.org/for-academics/