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Guest lecture on the topic "Branding and Innovation in B2B Markets"

Svenja Thiel (Manager New Business Development at Henkel) is guest within the course Brand Management.

Within the course Brand Management we are looking forward to welcoming Svenja Thiel in our lecture and are anticipating her talk about the specfic challanges in a B2B market. The guest lecture will take place on Monday, May 6th starting at noon in room 410 (WiSo-Building). If you are interested but not attending the course Brand Management, you are more than welcome to join the guest lecture!