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Guest Lectures at the Marketing Area

To acquaint students with the practical implications of the course contents, theories and methodologies are being rigorously applied to real-life situations. Particularly, lectures frequently host guests from the corporate world to provide insights about relevant topics. Such platform is ideal for companies to introduce their marketing agenda and to get in contact with the marketing managers of tomorrow.

If you want to introduce your company and its way to deal with marketing issues to our students, you might check our master course program and our bachelor course program for courses that fit to your topics. You can directly contact the responsible staff member or office. If you are not sure where your topics might fit in, just contact our offices. You can find respective contact data here.

Guest Lectures Summer Semester 2016

In the summer semester, the following guest lectures take place. 

DatePlaceGuest Speaker/CompanyTopicLecture
Tue, Jul 18, 2016, 04:00pm - 05:30pmAula 2, Main Building

Christian Meermann (Founding Partner)/Cherry Ventures, former CMO of Zalando

tbaConcepts of Marketing Mix Management
Wed, Jul 13, 2016, 10:00am - 11:30 amLecture Hall XII, Main BuildingBernhard Schmidt (Regional Business Leader bGM and Strategic Business Support)/Roche Diabetes Care Deutschland GmbHtbaServices and Media Marketing

Guest Lectures Winter Semester 2015/2016

In the current semester, the following guest lectures take place. 

DatePlaceGuest Speaker/CompanyTopicLecture
Wed, Nov 25, 2015, 10:00am - 11:30amRoom 410, WiSo BuildingDr. Anna Schneider (Senior Consultant), Dr. René Arnold (Head of Department "Marketing and Perspectives")/YouGovThe value of net neutrality to European consumers - digging deeper into the internet today and tomorrowConsumer Behavior
Wed, Nov 18, 2015, 04:00pm - 05:30pmLecture Hall I, WiSo BuildingDr. Marting Gehring/Simon Kucher & PartnersIntroduction to Pricing Strategy and Behavioral EconomicsIntroduction to Marketing
Wed, Nov 18, 2015, 10:00am - 11:30amRoom 410, WiSo BuildingDorothee Brockmeier (Senior Consultant), Steffen Thiel (Associate Partner)/Batten & CompanyConsumer behavior today and tomorrowConsumer Behavior
Wed, Oct 28, 2015, 10:00am - 11:30amRoom 410, WiSo BuildingRobert Müller-Grünow (Managing Director/CEO) ScentcommunicationScent - the underestimted way to communicateConsumer Behavior