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On a regularly basis, the chairs of the Marketing Area offer business projects for master students in cooperation with companies. In these business projects, students develop an approach to solve a problem that the cooperating company faces. Students work in groups of about 2-5 students on a specific question. The Marketing Area provides them with an academic supervisor, while the company should provide them with a business supervisor.

Potential topics should be marketing-related and should involve the application of marketing knowledge that students have learned throughout their studies. Nevertheless, topics should encourage students to gather further knowledge, both academic and practical. If your company has a specific topic and wants to meet and work with a group of highly motivated students, you should contact our offices.

For current topics of our business projects, you may click here for the respective pages in our student section.