skip to content

Our Institutes

In their exchange with practitioners, the marketing area has build up special expertise in the field of retailing and trade fair management. Two institutes exist to coordinate the exchange and manage the knowledge gained in these areas. For more information click on the respective institute below.

 

©Lisa Beller

Center for Research in Retailing

The Marketing Area runs a Center for Research in Retailing. Click here for more information on the center.

©Institute of Trade Fair Management

Institute of Trade Fair Management

The Marketing Area runs an Institute for Trade Management. Click here for more information on the institute.